11 BEST Social Media Tips For Designers
I show you 11 tips for social media marketing and just optimization in general, that will help you market and sell yourself as a graphic designer.
Social media is a free marketing platform, free advertising, and free exposure. We must make use of it in our graphic design careers.
While growing a YouTube channel to almost 1 million subscribers and 33 000 Instagram followers and 45 000Twitter followers respectively there are some truly powerful optimization tips that I’ve learned along the way.
We are thinking about Instagram marketing, Twitter marketing, and just any social media platform where you can be social. Market yourself and your graphic design skills, and post about it to create lead generations.
Social Media Tips Number One is Pinned Tweets
Make sure you have a pinned tweet.
Here’s exactly why?
The pinned tweet is at the very first thing that people will see when they hit that button and head over to your account apart from your bio of course. But a pinned tweet means it’s prime real estate on a social network that typically moves really really fast. To make the pin tweet effective use a striking and interesting image or video clip. Also, make sure you use relevant hashtags. Absolutely have a call to action that directs people away from the tweets to wherever you want them to go.
Social Media Tips Number Two is Linktree
The next tips for optimizing social media is so important these days and that is using Linketree. Linktree is a very cost-effective service that basically collects all of your call-to-action links into one nice neat location. You can customize the layouts and design of your Linktree. Once it is filled with your portfolio Behance social networks and so on. Blast that thing all over your social bios and beyond. Not only does it look professional but it just makes sense, it’s a mega awesome call to action.
Social Media Tips Number Three is Professional Accounts
The next important social media tips is to consider getting business or professional versions of each social media account. For example on Twitter business and then Instagram professional. You can upgrade your accounts simply in the settings menu and the instructions are easily found online. But that begs the question why even do it in the first place.
Firstly, you can have the data on follower insights. You can see what they’re clicking on what they’re searching for and all of that good stuff. It may also allow for customers to reach out to brands and provide their feedback or even ask for help. Brands can then use this as an opportunity to not only collect vital feedback to improve their products. But also to deliver the supports that customers need.
Social Media Tips Number Four is Branding
The next social media tips should be obvious to all graphic designers. But I think really should mention it in this post. I mean Branding. All of your social networks should be instantly recognizable as being yours. Using the same color schemes the same layouts and font choices is essential to building a strong brand recognition and a community around that brand.
Social Media Tips Number Five is Be Social More Than Promotional
The next social media tips is to be social. You should focus on being social more than promotional. If you promote things too much then you come across as fake and well just unsociable. You’ll be outcast by your followers and you just won’t grow pretty simple. You need to get involved in discussions and use social media for the very reason it was first created.
Social Media Tips Number Six is Tag and Mention Other Brand
The next social media tips is to tag bigger or more well-known accounts from time to time or just give them a mention. Not only will this get you into popular discussions and topics which increases discoverability. But it also gives you the chance for a powerhouse account to respond to you and give you the extra clout.
You don’t want to be spammy with this approach you don’t want to be aggressive. If you do use this method make sure that you tag relevant people to what you’re talking about or your niche sector.
Social Media Tips Number Seven is Optimize Your Bio
The next tips is all about your bio on social media. Because it really does need to be SEO friendly or search engine optimized. This means incorporating hashtags and keywords that you should have already researched in regard to your reach and discoverability on social media. For example, logo, logo designer and so on. Also, keep the bio as short as possible and refine it down to its core essentials. Remember to link your Linktree too.
Social Media Tips Number Eight is Solve a Problem with a Quickly Solution
The next social tips is to solve a problem quickly on social media. Some of the biggest posts to blow up in a graphic design niche are those quick 30 to 60 second tutorials in say Photoshop and Illustrator. Watching these people can learn something very quickly and then share it to someone else who they know.
Why?
Well, because it’s a burst of quick knowledge that solves a problem, think along these lines for awesome returns on your posts.
Social Media Tips Number Nine is Crush Your Titles
The next social media tips is one of my favorites. It is that you should try to become an editorial or magazine expert. This means that you absolutely crush it when it comes to Titles. The title should contain interesting buzzwords and emotional triggers. This is not clickbait. It’s what magazine editors always do. Clickbait is when a title is misleading and doesn’t provide what it says. So don’t listen to those who claim otherwise they just don’t understand the power and importance of titles. There are three tools that you can use to optimize titles that I will link below. As you can see they’re really easy to use.
Social Media Tips Number Ten is Consistency
The penultimate tips in today’s post is one of the most important to arguably the most important and that is to stay consistent. Remaining consistent not only helps the algorithm push your content out to other people. It also means that you as a brand remain in the minds of the audience. If you can ensure you remain in their minds. Then you will likely get more engagements. Sure designers don’t get clients from other designers that often. But you will still get some kind of engagement from them which is handy of course. They may even share or promote your stuff to other people and other designers.
Social Media Tips Number Eleven is Consider Promoting
Next up consider promoting some of your posts on social media. But, there is a but. Here of course be careful. It said that you need to spend money to make money. The most successful brands on Twitter and Instagram have both paid for and then organic strategies.
But like I said you need to be careful here. Set a budget per month and then spread it out over very select few posts. Make sure you only promote posts that are going to be beneficial to you in terms of clicks and sales. On Twitter, you can also do things like pay to promote a specific trend.
Even though buying a promoted trend makes it so that your topic is one of the most discussed topics on Twitter any given time. It can be one of the most expensive Twitter advertising options out there. Now you can head off into the sunset with your social media optimized. But it won’t happen overnight, it’s a long-term game that brands play on a weekly monthly yearly basis.
Title (Headline Analyzer) Tools:
